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Strategy / Business

Corporate Mission

To play a part in improving safety by providing dependable products to the community, both at work and at home.
By providing reliable equipment, systems and services, FURUNO seeks to enhance the safety and comfort, as well as the efficiency and productivity, of people in the community.

Business Theme

To use our core competencies to supply equipment, systems, and services that deliver reliable and accurate information.
Sensing, Processing, and Communication technologies ("S-P-C Technologies") are vital to the business activities of FURUNO. Collectively, "S-P-C Technologies" represent FURUNO's core competencies.

Business Domains

Based on sensor technology expertise in ultrasonic waves and electromagnetic waves, FURUNO manufactures and sells marine electronic devices, industrial electronic devices and other products.

Marine Electronics

FURUNO manufactures a variety of high-tech products that include radar, GPS and other Navigation Equipment; fish detectors, sonar and other Fishing Equipment; satellite communication systems, GMDSS and other Radio Communication Equipment; and seabed shape sensing sonar, tidal measurement systems and other marine study equipment. Since its inception, FURUNO has concentrated on applying scientific advances to fishing operations and to making maritime navigation safer and more economical. In addition, we meet demands involving public-sector activities such as seabed exploration and resource studies.

Major products
Navigation Equipment (Radar, GPS plotters, Voyage Data Recorder, Electronic Chart Display and Information System), Fishing Equipment (fish finder, sonar), Radio Communication Equipment (Satellite Communications Equipment, Radiotelephone, Automatic Identication System)

Industrial Electronics

FURUNO is constantly enhancing its profile in new markets and business fields through the manufacture and sale of car navigation receivers, reference frequency oscillators, ground deformation positioning systems and other GPS Products; ITS devices including ETC automotive devices; Medical Equipment devices combining mechatronics, sensing and image processing technology; and systems that use advanced information processing and mechanical control technologies to conserve energy and automate processes.

Major products
GPS Products(GPS Receiver, GPS-steered Time & Frequency Generatorsnitoring System); Medical Equipment (Clinical Chemistry Analyzer, Ultrasound Bone Densitometer); ITS Products(ETC terminal for automobiles)

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